Opinion
Opinion |
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News, views and commentary on the public relations industry and business community. Click on a link below to read more. |
The social media BBQ
What makes news?
Business Public Relations Group is often asked to publicise stories in the media. Here are some hints and tips to help find a newsworthy angle for your story.
The most powerful tool in modern PR: the truth
Public relations practitioners are often portrayed as being spin doctors; spinning and weaving a story with scant regard to the facts, or even telling downright lies! |
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The question, “Should you/your business use social media?” seems to be a common question in business circles at present. But to answer the question, you first need a definition of social media, and then need to understand the various flavours of social media. You then need to apply that knowledge to your own business circumstances.